Writing the Book was the Fun Part. Now it’s Time to Market It.
So, you write and book and get it published. That’s the fun part. Then, you market the product in a fast-changing environment where your familiarity with technology is as important as your understanding of mass social dynamics. As for the technology and dynamics, I’m a babe in the woods.
I’m not a Luddite, and sometimes I’m even an early adaptor of new devices and software. Forgive me; I meant apps. But, my sense is that the definition of an early adaptor has shrunken to a matter of days, perhaps hours, not weeks. The whole world seems to catch on very quickly these days. So, to market, you have to get in front of the world feet spinning like a Roadrunner cartoon.
I have used the following undercooked tagline in a few emails with friends, so I shouldn’t be held to its voracity in public, “My early take is that writing is fun, marketing is not.” But, that’s neither profound nor true. The truth is that I’m working with incredibly talented folks at University of Nebraska Press, Hattaway Creative, and NC Strategic Solutions and I love it. . – SJH
